What do you do when you have a 5 star minimalistic hotel in the old town of Palma with no beach access? You create the Purobeach concept and set up a shuttle bus to transfer your high class guests to the beach.







As you can see from the photo, Purobeach tries to be the place to be in Palma. Lots of young men in smart white dresses and women with their short dresses makes it the place to be for the young, rich and beautiful.

Or, that is at least what they want us to believe. If you actually go there you will find it to be more relaxed and welcoming than these photos and info would lead us to believe.

Puro hotel is located in a 14th century building in the old town of Palma. The rooms hae BOSE sound wave systems and all sorts of other luxurious for the exclusive party traveller.

In the ground floor of the hotel there is a bar where you can get fancy drinks. The small bottle of local beer costs 4 or 5 euros if I do not remember wrong.

For the Purobeach concept you can expect sun loungers in tropical wood (teak probably) and lots of chilled cava or champagne to quinch your thirst.

For more information, visit PuroBeach.com.